Why does my Outlook signature look different when the recipient replies or forwards my email?

When your Outlook signature looks different after the recipient replies to or forwards your email, it is expected behavior and not necessarily an indication that your signature looked bad when the email was initially received. This only occurs during replies or forwards due to how email clients handle formatting in those contexts. Here’s a detailed explanation:

Why does my Outlook signature look different when the recipient replies or forwards my email?

Why Does This Happen?

  1. Email Formatting in Threads:
    • Many email clients simplify or modify formatting in replies and forwards to maintain consistency within an email thread. This can lead to:
      • Changes in font size, style, or color.
      • Removal of images or hyperlinks.
      • Altered alignment or spacing.
  2. Recipient's Email Client Settings:
    • Email clients like Gmail, Outlook and Apple Mail handle forwarded or replied emails differently. Some may strip out or adjust HTML and CSS elements for simplicity.
    • For instance:
      • Plain Text Mode: If the recipient uses plain text for replies, your signature will lose all formatting, leaving only plain text elements.
      • Rich Text or HTML Mode: Formatting may still be altered based on the recipient's email client capabilities.
  3. Compatibility Across Clients:
    • While your signature may appear perfectly formatted when the recipient first receives your email, email clients often have limited support for complex HTML or CSS in replies/forwards, which can lead to inconsistencies.
  4. Corporate or Security Policies:
    • Some organizations enforce strict email formatting rules, such as removing images or custom fonts, especially in replies or forwarded messages.

No items found.
Email Signature Template 1
Email Signature Template 2
100+ Professional Templates

Stand Out with Beautiful Email Signatures

Create professional email signatures that make a lasting impression. Easy to customize, easy to install in Gmail, Outlook, Apple Mail + 60 more email clients, apps and CRM.

Find Your Email Signature

What This Means for Your Signature

  • The Original Email: Your signature likely looks fine when the recipient first receives your email. This issue is limited to replies and forwards.
  • Replies/Forwards: The appearance of your signature is influenced by the recipient's email client and settings, not by a flaw in your design.

Example of What Happens

  • When First Sent: Your email signature includes your name, title, contact information, and a logo. It looks polished and professional in the recipient's inbox.
  • When Replied/Forwarded: The recipient replies, and their email client converts the thread to plain text, removes your logo, and changes the font style. This is expected and does not reflect on the quality of your original email.

Key Takeaways

  1. This is Normal: Changes to your signature during replies/forwards are standard behavior across email clients.
  2. First Impressions Matter: Your signature’s appearance in the original email is what counts most.
  3. Be Prepared for Variations: Simplify your design and test across platforms to minimize noticeable differences.

Understanding this behavior can help you design an Outlook signature that remains effective and professional, even with the limitations of replies and forwards.

No items found.
Email signature example design

100's professionally designed and tested templates

See All Templates

Ready to transform your email signatures?

FLYBY Signature
AUTHOR Signature
RAISE Signature
See Templates
OUR AWESOME CLIENTS

We work with
the best clients

Join our community of satisfied clients who trust us to create, host, manage and deploy their HTML email signatures.

4.8
Trustpilot Rating
200k+
Users Rescued
30M+
Hours Saved
10+
Years in the Business
1.1M+
Images Hosted