Why are email signatures so hard to code?

HTML Emails VS HTML Email Signatures

To understand the differences between HTML emails and HTML email signatures, let's talk about Campaign Monitor and MailChimp. Campaign Monitor and MailChimp are two software programs that allow you to create (awesome) HTML emails and then send those emails out to subscriber lists.

The templates are designed to be sent using Campaign Monitor's or MailChimps's software. But guess what? If you tried sending the same template from your Outlook 2016 email program, you might run into some issues.

Why? Because Outlook uses the Word rendering engine to render the HTML before it is sent.

So effectively, that beautiful HTML email template that worked when testing in your browser, which you just inserted into Outlook 2016, will now look terrible, because the Word rendering engine got hold of it and messed it all up (which by the way, Outlook 2007/2010/2013 and Office 365 all use).

The Word rendering engine is just one example of email software producing inconsistent, cross-email program incompatible HTML. There are many more across all the different email clients including Gmail.

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So what does this have to do with email signatures?

Coding for email signatures uses the same basic principles that apply to coding for HTML emails. Only we can't workaround the issues that each email program presents by using software like Campaign Monitor and MailChimp to send our email, because we want to send the email signature from our own email program (saying this, Campaign Monitor and MailChimp still have a lot of issues to deal with!).

We want to include our HTML code in the email signature settings in our programs like Outlook, Gmail or Apple Mail, or even from our iPhones and iPads. This presents a whole new set of problems, making HTML sent from one email program, be compatible with all the others.

We have tested and fixed many problems users had when sending their email signature from one email program to another. Our code provides consistently better email signatures from many of the major email programs like Outlook, Gmail, Apple Mail and many more.

In short, by using Email Signature Rescue, your email signature won't go from looking awesome when you send it, to looking terrible when the receiver receives it, because we fix all the little annoying problems.

Fellow Web Developers & Designers - This one's for you

We've had a ton of web designers, developers and marketing agencies contact us, wanting to use our code for their own clients. We've listened and now we've launched our Partner Program.

If you need to create consistently compatible email signatures for your own clients, we're here to help. Soon we will be releasing V2.0 for Resellers with some awesome features for our web designer friends, like the ability to re-sell our email signature templates to your own clients.

So next time you think creating and coding a HTML email signature that shows consistently on all major email programs is easy, think again.