What makes a good email signature?
First impressions count and your email signature is no different. With over 500 billion emails sent every day, you need to make your email signature stand out!
Email signatures - what makes a good one? 10 best kept secrets of good email signature design, your competitors don't want you to know, including examples and an infographic.
Good email signature design explained
Get a quick wrap up of what makes good email signature design in our infographic.
Characteristics of good email signature design
- Include your name, role and business name
- Include a few of your best contact details, but not all of them
- Small images and logos work best
- Use subtle highlights to match your business branding
- Promote your social media pages
Poor email signature design vs Good email signature design
Test, test and test your email signature
Sending and receiving email signatures in email clients like Outlook and Gmail, all have their own little quirks that we must deal with. Test your email signature across all major email clients to make sure it's looking it's best, like we do, or your signature may not be looking as professional as you think it does, when it arrives in your recipient's inbox.
Don't make these common mistakes with your email signature
Common temptations in email signature design
- Don't go overboard with information in your email signature, only put in what is necessary. Remember it's an email signature, not a life story.
- Don't put any contact details that you don't use regularly in your email signature. For example, if you're not in the office a lot, skip the office phone and just include your mobile. Remember, receiver's of your email signature will use the information provided to contact you.
- Use the same font throughout and definitely NO Comic Sans.
- Use only up to 2 colors, one base color like a grey or black and one brighter color that matches your business branding.
- Don't include personal quotes in a business email signature, unless you are a writer, or have an extremely good reason to do so.
What makes a good email signature infographic
Check out our handy infographic on Pinterest titled "What makes a good email signature".
Examples of Good Email Signature Design
When you join Email Signature Rescue, you use our email signature software to build your very own email signature templates in no time. And you don't get just one email signature template, you get them all!