How much should I charge for creating HTML email signatures?

Amy Lockwood
Amy Lockwood
Co-Founder & Head of App and Web Design (15+ Years Experience)
Updated On: Dec 31, 2024
Email Signature Support

Determining how much to charge for designing email signatures can be challenging for both new and experienced designers. Pricing depends on various factors, including the complexity of the design, the time involved and the value it provides to clients. In this guide, we’ll explore how to set competitive and fair rates for email signature design services. Whether you’re a freelancer or part of an agency, this article will help you understand market trends, assess your skill level and confidently price your services to meet client expectations while ensuring profitability.

How much should I charge for creating HTML email signatures?

The amount you should charge for creating professional HTML email signatures depends on several factors, including your expertise, the complexity of the design and the market rates in your area or industry. Here's a breakdown to help you set a fair price:

Factors to Consider

  1. Complexity of the Signature:
    • Simple text-based signatures with a logo and links: Lower cost.
    • Advanced signatures with custom images, social media icons and responsive design: Higher cost.
  2. Time Required:
    • How long will it take to design, code and test the signature across all email clients? Include time for revisions.
  3. Your Expertise:
    • If you're highly skilled and experienced, you can charge a premium.
  4. Market Rates:
    • Research rates from freelancers or agencies offering similar services.
  5. Value to the Client:
    • A well-designed email signature can be a key branding tool for businesses. This added value can justify a higher price.

Additionally, if you're looking to earn passive income while providing your clients with a reliable email signature service, consider joining the Email Signature Rescue Partner Program. This program allows you to earn a 20% commission on every sale by recommending their service to your audience. Here's how it works:

  1. Quick Approval: Sign up for the program and get approved the same day. Start earning immediately with your unique referral link.
  2. Easy Integration: Embed a widget on your website or share your coupon code with your audience effortlessly.
  3. Get Paid: Earn 20% commission on any 3, 10, or 20 plans purchased (in USD, AUD, GBP, EUR, NZD, CAD). Commissions are paid directly to your PayPal account.

There are two ways to earn as a partner:

  • Hands-off Method: Embed their widget on your website for passive income with automatic referral tracking and no maintenance required.
  • Hands-on Method: Actively promote your unique promo code in your videos, emails, or directly to your audience. Your referrals get 10% off, and you earn 20% of the sale.

Rescue your clients from email signature stress while building an additional revenue stream for your business. Join the Partner Program Now.

Did you know 57% of consumers feel negatively towards an organization when they receive emails without professionally branded signatures? Get ahead of your competition.

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Pricing Suggestions

  • Freelancer Rates:
    • Basic HTML signature: $50–$150 per signature.
    • Advanced HTML signature (responsive, interactive, or branded): $150–$300+ per signature.
  • Agency Rates:
    • Basic: $100–$250.
    • Advanced: $250–$500+.
  • Hourly Rate Option:
    • If you charge hourly, rates can range from $25–$75+ per hour, depending on your skill level and location.

Tips for Success

  • Bundle Pricing: Offer a discount if a client needs multiple signatures for their team.
  • Email Signature Software: Consider partnering with services like Email Signature Rescue to create, install, manage and deploy HTML email signatures for your clients to save you time.
  • Revisions: Specify how many revisions are included in your price.
  • Hosting or Installation: If you’re offering to host the images or assist with implementation, consider charging extra on an ongoing basis.
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Proposal for HTML Email Signature Design Services

Prepared for: [Client Name or Company Name]
Prepared by: [Your Name or Company Name]
Date: [Insert Date]

Introduction

A professionally designed HTML email signature is an essential tool for enhancing your brand image, ensuring consistency and leaving a lasting impression on your audience. At [Your Company Name], we specialize in creating customized, responsive email signatures that align with your brand identity and work seamlessly across email platforms.

Scope of Work

We will provide the following services as part of this project:

  1. Consultation: Understand your branding requirements and design preferences.
  2. Custom Design: Create a visually appealing and professional email signature that includes:
    • Your name, title, and contact information.
    • Company logo and branding elements.
    • Social media icons with links.
    • Call-to-action (optional, e.g., “Schedule a Call” or “Visit Our Website”).
  3. Responsive Coding: Develop the email signature in clean, responsive HTML to ensure compatibility across major email clients (e.g., Outlook, Gmail, Apple Mail).
  4. Testing: Test the signature for functionality and compatibility across devices and platforms.
  5. Delivery and Installation Support: Provide the final HTML file along with instructions for installation. Optional assistance available for implementation.

Timeline

The project will be completed within [X] business days from the date of approval and receipt of all necessary assets (e.g., logos, branding guidelines, etc.).

  1. Initial Consultation: [1-2 days]
  2. Design Draft Submission: [3-4 days]
  3. Revisions (if needed): [1-2 days]
  4. Final Delivery: [1 day]

Pricing

Option 1: Single Email Signature

  • Price: $[Insert Amount]
  • Includes one HTML signature, one round of revisions and installation support.

Option 2: Team Package

  • Price: $[Insert Amount per Signature or Total Package Cost]
  • Includes up to [X] unique email signatures customized for individual team members.

Additional Services (optional):

  • Extra Revision Rounds: $[Insert Amount per Revision Round]
  • Hosting Images for Signature: $[Insert Amount] per month
  • Installation Assistance: $[Insert Amount per Hour]

Deliverables

Upon completion, you will receive:

  1. HTML file for your email signature(s).
  2. Installation guide for popular email clients.
  3. Optional: Hosted assets (if purchased).

Terms and Conditions

  1. A deposit of [X]% is required to commence work.
  2. The quoted price includes [X] revision(s). Additional revisions will be billed at $[Insert Amount] per round.
  3. All required materials (e.g., logos, brand guidelines) must be provided by the client prior to project commencement.
  4. The final deliverables will be sent upon receipt of the remaining balance.

Next Steps

To proceed, please review and confirm your approval by signing below. Feel free to contact us at [Your Email Address] or [Your Phone Number] if you have any questions.

Client Approval
Name: _________________________
Signature: ______________________
Date: __________________________

Thank you for considering [Your Company Name]! We look forward to working with you and enhancing your brand’s digital presence.

Contact Information
[Your Name]
[Your Company Name]
[Your Phone Number]
[Your Email Address]
[Your Website URL]

‍

Amy Lockwood is the Co-Founder of Email Signature Rescue with over a decade of experience in HTML email signatures for 60+ email clients, apps and CRM software including Outlook, Gmail, Apple Mail. She is the Head Designer of the Email Signature Rescue apps and website.

📩 Need help with your HTML email signatures? Contact Amy at emailsignaturerescue.com.

Ready to transform your email signatures?

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