How can I track analytics for links in my Outlook signature?

‍1. Using Email Signature Rescue

Email Signature Rescue makes tracking link clicks in your email signature simple by providing built-in analytics. Here’s how you can use it:

1. Set Up Your Email Signature:
   • Log in to your Email Signature Rescue account.
   • Enable Google Analytics in your settings
   • Create or edit your email signature from the Dashboard.
2. Enable Link Tracking:
   • Navigate to the Links tab in the signature editor.
   • Check the Analytics Link box next to any link you want to track.
3. Install the Signature in Outlook:
   • Follow the instructions provided by Email Signature Rescue to install your updated signature in Outlook.
   • If you used an Installer App for Outlook any changes made will be automatically applied.
4. View Analytics:
   • Log into your Google Analytics account to see links coming from utm-source: email-signature.
   • Go to Acquisition > Campaigns in Google Analytics to view performance data for your UTM-tagged links.

2. Using URL Shorteners with Analytics

If you’re not using a tool like Email Signature Rescue, you can still track link clicks with a URL shortener like Bitly or a similar service.

1. Create a Trackable Link:
   • Generate a shortened URL for each link in your signature using a tool like Bitly.
   • Copy the shortened URL.
2. Add the Link to Your Outlook Signature:
   • Go to File > Options > Mail > Signatures in Outlook.
   • Paste the shortened URL into the appropriate section of your signature.
3. Monitor Clicks:
   • Log into your URL shortener account to view click analytics.

3. Using UTM Parameters with Google Analytics

For detailed tracking, you can use UTM parameters and Google Analytics.

1. Create a UTM-Tagged Link:
   • Use Google’s Campaign URL Builder to add UTM parameters (e.g., utm_source=email&utm_medium=signature&utm_campaign=tracking).
2. Add the UTM Link to Your Outlook Signature:
   • Paste the UTM-tagged link into your Outlook signature.
3. Track in Google Analytics:
   • Go to Acquisition > Campaigns in Google Analytics to view performance data for your UTM-tagged links.