Using promotions to increase traffic to your website
In a world where everything revolves around the world wide web, driving traffic to your website is everything. Unfortunately with there being only so many people in the world; each one with limited time on their hands, this results in the internet being an extremely competitive market where everyone is fighting to have you spend your time on their website.
Of course there are numerous ways to direct traffic to a website, whether it be through organic SEO, paid advertising, social media or outside of the web with printed material such as business cards, brochures and more. However one of the most overlooked and underutilised methods of directing traffic to your website is right under your nose and you use it every single day. Email.
Most people are aware that email as a technology is behind the times in terms of it's capabilities compared to websites themselves, however there is one extremely effective tool which can result increase traffic to your website which is email signatures. Virtually every mail client supports it, whether you use Outlook, Mozilla Thunderbird, Apple Mail or Gmail, you can use it to promote your website and generate traffic.
By this stage you might be curious as to how that can be done, email signatures are just a bit of text with your name, role and mobile number right? Wrong. Email signatures are much more than that and can include images (animated if you prefer!), social icons, website links, banners and can be styled with color to match your business branding.
By utilizing banner images in your email signature you can add promotional material which can be regularly updated in order to drive traffic to your website. It's a very simple concept, create a banner image, insert it into your email signature, link it to your website and add Google Analytics tracking so you can see just how much you're benefiting from your day to day emails!
If you don't have the knowledge to design and code your own email signature then take a look at Email Signature Rescue's software which provides you with all of the tools to create your own based off their beautiful templates. From as little as $4 per month you can have your very own professional email signature with social icons, and promotional banner images directing traffic right to your website. Decide you don't like it? Email Signature Rescue offers a 7 day full money back guarantee on all plans!