Advantages of using a HTML email signature over just an image
You might be using just an image as your email signature, but really, you shouldn't be. Even if the image looks great and has a lot of useful information in it, it still isn't doing the best job of showcasing your business, brand or products like a HTML email signature can.
Why not use just an image as your email signature
First and foremost, if you're using only an image as your email signature, you're at risk of your emails being treated as spam. This is because the text:image ratio is too low.
As a general rule, there needs to be more text than images included in the body of your email messages. This is one important criteria spam filters check for, to filter out the junk from the real emails. Spammers rely heavily of using images because usually their HTML coding skills aren't up to scratch.
Secondly, using only an image as your email signature, doesn't allow you to make different parts of the email signature clickable. It might not take your customers or business associates to what they might be expecting when they click onm something in your signature.
Say for example, you're using an image for your email signature and you have the image set to click through to your website. That's great.
But the customer who clicked your email address in the image expected to start sending you an email. Instead they were taken to your website because it's just an image, and it only has one clickable area.
Another example might be if your image has social media icons. A client wants to follow you on LinkedIn, so they click the LinkedIn icon in your email signature image, but they aren't taken to your LinkedIn profile, because the image can only send them to your website.
So why use a HTML email signature instead of an image
Firstly, if the HTML email signature has been coded correctly with a great text:image ratio, (like ours are), you won't have any problems with it being caught in any spam filters.
Secondly, because the email signature is coded in HTML, all parts of the email signature are clickable. This means you can can direct your customers to exactly what they are looking for no matter what they click on in the email signature.
So whether it's clicking on email address, a banner advert, your logo, or a social media icon, the person clicking will be taken to exactly what they are looking for.